The reputation and expertise of our people are the critical strengths we put to work for you. At Counsel, there is no “bait and switch”; our Principals are intimately involved in all the aspects of client work.
Tara Wood is a communications strategist with more than 10 years of experience working in corporate and financial communications. With a focus on return on investment, Tara specializes in developing effective thought leadership campaigns and messaging, media relations and working with her team to deliver strong results for clients.
With a diverse consulting background within both corporate and agency environments, Tara brings a unique understanding of various industries and a collaborative business development approach in helping shape future successes.
Prior to joining Counsel, Tara led teams at Kaiser Lachance Communications, Veritas Communication and Narrative Advocacy Media to develop communication strategies for a variety of high profile brands including BlackRock, Scotiabank, RBC, TD, BDC, Microsoft, Metrolinx, Expedia and Subway. While at WWF-Canada she created and executed numerous national public engagement campaigns including helping launch the global Earth Hour campaign. It was her work at WWF-Canada that earned her a spot in the Ones to Watch Under 30 list in Marketing Magazine.
Tara holds a bachelor of arts in political science from the University of Western Ontario and a post graduate diploma in corporate communications from Centennial College.