Strategize with Public Opinion Research & Polls

WHAT WE DO

Opinion Research & Polling

Enhance your government relations, communications, and campaign strategies with expert public opinion research.

Counsel partners with Leger to deliver high-quality research and analysis, empowering you to make data-driven decisions. Our integrated partnership ensures you save time and money while receiving tailored insights.

Our Services Include:

Government Relations Strategy: Gather critical insights to shape your approach.
Association Membership Insights: Understand the pulse of your members.
Message Testing: Optimize your messaging for maximum impact.
Communications Campaigns: Inform your strategies with robust data.

Why Choose Us?

Tailored Surveys: Customized to meet your specific needs.
High-Quality Analysis: Reliable data to back your decisions.
Cost-Effective Solutions: Save time and money with our integrated approach.

Partner with Counsel and Leger for comprehensive public opinion research and polling services. Let us provide the data and insights to drive your communications or government relations campaign.

Our Services

Other ways we can help

Government Relations

Counsel’s team of consultants know how to navigate government at all levels, across Canada. We seek win-win solutions while positioning your opportunities and challenges in ways that governments will respond to.

Strategic & Corporate Communications

Having a strategy behind what to say, how to say it, and when to say it is essential for success. Counsel offers a range of strategic and corporate communications services, including communications planning, media training, audience and investor relations, copywriting, and public relations campaigns.

Crisis Management

Our team has managed high-profile crises across industries. We go beyond crisis communications, asking the right questions and providing sound advice backed by experience, to help you navigate every aspect of a crisis.

Polling

Never has it been more important to truly understand what your audience think about your issues and how it interconnects with government priorities. We offer clients the benefit of our fully integrated in-house polling service, saving you time and money. Working with Leger, our polling experts help ensure you have the right message for the right audience. Whether you are meeting with government or trying to get your issue on the national agenda, Counsel’s fully integrated polling can ensure you have the right message in front of the right audience.

JEDI

Counsel’s JEDI (Justice, Equity, Diversity and Inclusion) Consultation service offering is designed to help clients engage in constructive discussions that can pave the way for an inclusive future for your staff and broader network. Our offerings are uniquely tailored to each client’s need, and include policy and by-law review, inclusivity audits, staff training, strategic advice on anti-racism, intersectional policy analysis, and stakeholder relations.

Indigenous Facilitation

More than ever, meaningful dialogue with Indigenous communities is essential for progress on sensitive issues and everyday matters alike. Our team has the experience needed to facilitate respectful engagement with Canada’s diverse First Nations, Inuit and Métis peoples. We also offer training to build our clients’ understanding of First Nations and Indigenous rights.