Effective advocacy means delivering the right message – to the right people – at the right time.
Our nationwide, multipartisan team of experienced consultants are experts in navigating Canada’s dynamic political landscape.. With extensive experience working for and with municipal, provincial, and federal governments at the most senior levels, our team knows how to align your goals with government priorities.
We build compelling cases and effectively convey them to decision-makers, ensuring your voice is heard. By seeking win-win solutions, we deliver results for our clients by positioning their public affairs challenges and opportunities in ways that governments respond to.
Counsel’s team of experienced consultants brings a wealth of expertise and a proven track record of success in crafting and executing strategic and corporate communication strategies that drive results.
We understand the nuances of tailored messaging and are experts at navigating complex communication landscapes to ensure your voice is heard and your objectives are met. We work closely with each client to identify their strategic and corporate communications needs and enhance their strategies to ensure success.
Whether it’s managing public perception, enhancing your reputation, or engaging with key audiences, our consultants act as a seamless extension of your team and are committed to delivering tailored solutions that align with your goals and deliver results.
Integrated campaigns are a powerful approach to achieving your goals by combining strategic communications with government relations. At Counsel, we holistically integrate these elements to create awareness, momentum, and support for your objectives. Our unique approach involves not only amplifying your message and delivering it to key government targets but also building coalitions that strengthen your position.
With a proven track record of over a decade of carefully honed experience, we have it down to a science. We understand the pressure points that will sway government decision-makers and craft narratives that move target audiences toward your goals.
By engaging and activating stakeholders, influencers, activists, and the general public, we ensure that your messages reach and resonate with the decision-makers who matter most. We leverage comprehensive opinion research to gauge public sentiment and employ digital advocacy to mobilize grassroots supporters.
When crisis strikes, are you ready to take action?
With over 30 years of crisis management experience, there’s not much we haven’t seen. Counsel’s crisis managers have helped clients from Fortune 500 companies to small non-profits navigate difficult situations with confidence and expertise. Our comprehensive approach goes beyond traditional crisis communications, offering end-to-end management of the situation from all angles.
We proactively address immediate crises while anticipating and mitigating potential future problems, ensuring peace of mind and a clear path forward. Whether it’s preparation, practice, or managing issues in real time, our experienced team is here to help you take control and protect your reputation.
In today’s dynamic political landscape, understanding public sentiment is crucial for shaping effective government relations, communications, and integrated campaign strategies.
At Counsel, we have the in-house expertise to offer tailored opinion research surveys that provide valuable insights into how best to position your issues with decision-makers.
Whether you’re engaging federal, provincial, or municipal governments, our comprehensive approach ensures your strategy is well-informed by your audiences’ latest thinking. We delve into the minds of highly valuable swing voters, gauge regional opinions, and focus on specific demographics to provide unparalleled insights.
These insights are not only vital for engaging governments but also for crafting and executing effective integrated campaigns and communications strategies. By conducting our research with the Leger Opinion (LEO) panel, we deliver high-quality research and analysis, saving you time and money while empowering you to make data-driven decisions.
Engaging with Canada’s Indigenous communities requires a thoughtful approach that respects rights, culture and tradition. More than ever, meaningful dialogue with Indigenous communities is essential for progress on sensitive issues and everyday matters alike.
Nibwaakaawin—meaning wisdom in Ojibwe—reflects Counsel’s tailored and client-focused approach to build effective, culturally-respectful engagement with First Nations and Indigenous peoples and communities. Led and delivered by experienced Indigenous practitioners with the support of our consultants, Counsel’s unique approach ensures that clients are empowered with strategic insight and practical training to further develop their understanding of First Nations and Indigenous rights, the evolving responsibilities of non-governmental entities to address these rights, and practical approaches to mitigate risk and build positive relationships.
Our team of specialized advisors, led by John Beaucage, one of Canada’s most respected Indigenous leaders, has the experience to facilitate respectful engagement with Canada’s diverse First Nations, Inuit and Métis peoples.
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