Merriah Michel joins as Senior Director
Counsel is proud to announce the expansion of its Opinion Research team, with Merriah Michel joining as Senior Director.
Merriah is a seasoned research strategist with over a decade of experience leading public opinion and market research across government, nonprofit, and private sectors.
With a background in mathematics and a deep curiosity about people and policy, she specializes in transforming complex data into compelling insights that drive strategic decisions.
Merriah’s career has spanned roles at leading research and public affairs firms. She has designed and spearheaded major studies for Crown corporations, government departments, regulatory bodies, and national and provincial associations. Her technical expertise includes advanced analytics and segmentation, along with qualitative research and facilitation.
“An outstanding addition to our growing research team, we look forward to Merriah leading research engagements for our clients that shape public dialogue and inform advocacy” said Brad Lavigne, President & Partner.
As a Certified Analytics and Insights Professional (CAIP) and a board member of CAIP Canada, Merriah is committed to upholding the highest standards of ethical and effective research.