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Integrated GR and Communications Campaigns
Integrated Campaigns that build momentum, uniting GR, public affairs, strategic communication, and grassroots activation to move public opinion and policy.
Counsel’s team of consultants know how to navigate government at all levels, across Canada. We seek win-win solutions while positioning your opportunities and challenges in ways that governments will respond to.
Integrated campaigns are a powerful approach to achieving your goals by combining strategic communications with government relations. At Counsel, we holistically integrate these elements to create awareness, momentum, and support for your objectives. Our unique approach involves not only amplifying your message and delivering it to key government targets but also building coalitions that strengthen your position.
With a proven track record of over a decade of carefully honed experience, we have it down to a science. We understand the pressure points that will sway government decision-makers and craft narratives that move target audiences toward your goals.
By engaging and activating stakeholders, influencers, activists, and the general public, we ensure that your messages reach and resonate with the decision-makers who matter most. We leverage comprehensive opinion research to gauge public sentiment and employ digital advocacy to mobilize grassroots supporters.
Counsel’s team is multi-partisan and nation-wide. Our depth of experience is unparalleled and – having worked inside and outside government at the municipal, provincial, and federal levels – we know what works to drive the outcomes you need.
Explore timely analysis and commentary on Canadian and provincial politics, public policy, and government decision-making from Counsel’s team of experienced public affairs consultants.
We deliver strategic government relations, direct lobbying, and stakeholder engagement across Canada’s municipal, provincial, and federal governments.
From communication audits to media training, we craft clear narratives that build and protect reputations, manage issues, and move stakeholders to action.
We design data-driven campaigns that blend government relations, digital advocacy, stakeholder engagement, and precision execution to unlock your best messages that persuade mobilize audiences.
Crisis preparedness, simulation training, and rapid response to protect your brand – before, during, and after an issue.
Respectful engagement with Indigenous communities in Canada, led by Indigenous facilitators, grounded in Nibwaakaawin (wisdom) to build relationships, reduce uncertainty, and deliver better outcomes.
Public opinion research surveys, polling, message and concept testing, focus groups, and omnibus insights that inform strategy and sharpen lobbying influence
Since launching in 2004, Counsel Public Affairs has built lasting relationships with clients across Canada by delivering strategic, results-driven public affairs support. Organizations turn to us for our insight, and stay for our impact.
Our long-standing partnerships reflect our relentless commitment to excellence, integrity, and tailored solutions that meet the evolving needs of every client.
A discovery call to define objectives, decision maps, and success metrics, then we present an integrated route that blends public affairs services, research, and activation. Connect with us today!
Yes. Our team has experience at all levels of government; we tailor pathways, timing, and messages for municipal, provincial, and federal decision cycles.
We use evidence, lived experience, and credible validators; avoid over-pressure; and time engagements with known policy windows – hallmarks of effective, ethical strategic lobbying.
Stakeholder activation is the process of identifying, engaging, and mobilizing people and organizations that can influence outcomes, then giving them simple, time-bound actions that move decision-makers. See how we do it in our Integrated campaigns!
Employees, members, customers, advocacy groups, associations, community leaders, subject-matter experts, and local influencers – anyone who credibly affects policy or reputation.