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Crisis Communications & Reputation Management
From boardroom to newsroom, we deliver end-to-end crisis and reputation management with planning, media coaching, and full-scale crisis simulation so your team performs under pressure.
Our team has managed high-profile crises across industries. We go beyond crisis communications, asking the right questions and providing sound advice backed by experience, to help you navigate every aspect of a crisis.
When crisis strikes, are you ready to take action?
With over 30 years of crisis management experience, there’s not much we haven’t seen. Counsel’s crisis managers have helped clients from Fortune 500 companies to small non-profits navigate difficult situations with confidence and expertise. Our comprehensive approach goes beyond traditional crisis communications, offering end-to-end management of the situation from all angles.
We proactively address immediate crises while anticipating and mitigating potential future problems, ensuring peace of mind and a clear path forward. Whether it’s preparation, practice, or managing issues in real time, our experienced team is here to help you take control and protect your reputation.
Counsel’s team is multi-partisan and nation-wide. Our depth of experience is unparalleled and – having worked inside and outside government at the municipal, provincial, and federal levels – we know what works to drive the outcomes you need.
Explore timely analysis and commentary on Canadian and provincial politics, public policy, and government decision-making from Counsel’s team of experienced public affairs consultants.
We deliver strategic government relations, direct lobbying, and stakeholder engagement across Canada’s municipal, provincial, and federal governments.
From communication audits to media training, we craft clear narratives that build and protect reputations, manage issues, and move stakeholders to action.
We design data-driven campaigns that blend government relations, digital advocacy, stakeholder engagement, and precision execution to unlock your best messages that persuade mobilize audiences.
Crisis preparedness, simulation training, and rapid response to protect your brand – before, during, and after an issue.
Respectful engagement with Indigenous communities in Canada, led by Indigenous facilitators, grounded in Nibwaakaawin (wisdom) to build relationships, reduce uncertainty, and deliver better outcomes.
Public opinion research surveys, polling, message and concept testing, focus groups, and omnibus insights that inform strategy and sharpen lobbying influence
Since launching in 2004, Counsel Public Affairs has built lasting relationships with clients across Canada by delivering strategic, results-driven public affairs support. Organizations turn to us for our insight, and stay for our impact.
Our long-standing partnerships reflect our relentless commitment to excellence, integrity, and tailored solutions that meet the evolving needs of every client.
We operate 24/7. After a quick triage call, we create a 24-hour action plan: facts, holding lines, approvals, spokespeople, and stakeholder mapping. Get urgent support now!
Crisis simulation is a live exercise (table-top to full-scale) that pressure-tests teams, messages, and processes, so gaps are fixed before a real event. Schedule a simulation with Counsel PA!
Absolutely. We run a audit against best practices, legal/compliance needs, and run a mini-simulation to validate it.
Yes, we help with root-cause messaging, corrective actions, stakeholder outreach, leadership visibility, and content programs to restore trust and rebuild reputation.
At least annually, plus after leadership changes, mergers, or new risks. Many teams do a table-top each quarter and a full crisis simulation yearly.