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Public Opinion Research and Polling Across Canada
Measure what matters: public opinion polls in Canada, stakeholder/employee surveys, and federal political poll tracking for GR and communication.
Never has it been more important to truly understand what your audience think about your issues and how it interconnects with government priorities. We offer clients the benefit of our fully integrated in-house polling service, saving you time and money. Working with Leger, our polling experts help ensure you have the right message for the right audience. Whether you are meeting with government or trying to get your issue on the national agenda, Counsel’s fully integrated polling can ensure you have the right message in front of the right audience.
In today’s dynamic political landscape, understanding public sentiment is crucial for shaping effective government relations, communications, and integrated campaign strategies.
At Counsel, we have the in-house expertise to offer tailored opinion research surveys that provide valuable insights into how best to position your issues with decision-makers.
Whether you’re engaging federal, provincial, or municipal governments, our comprehensive approach ensures your strategy is well-informed by your audiences’ latest thinking. We delve into the minds of highly valuable swing voters, gauge regional opinions, and focus on specific demographics to provide unparalleled insights.
These insights are not only vital for engaging governments but also for crafting and executing effective integrated campaigns and communications strategies. By conducting our research with the Leger Opinion (LEO) panel, we deliver high-quality research and analysis, saving you time and money while empowering you to make data-driven decisions.
Counsel’s team is multi-partisan and nation-wide. Our depth of experience is unparalleled and – having worked inside and outside government at the municipal, provincial, and federal levels – we know what works to drive the outcomes you need.
Explore timely analysis and commentary on Canadian and provincial politics, public policy, and government decision-making from Counsel’s team of experienced public affairs consultants.
We deliver strategic government relations, direct lobbying, and stakeholder engagement across Canada’s municipal, provincial, and federal governments.
From communication audits to media training, we craft clear narratives that build and protect reputations, manage issues, and move stakeholders to action.
We design data-driven campaigns that blend government relations, digital advocacy, stakeholder engagement, and precision execution to unlock your best messages that persuade mobilize audiences.
Crisis preparedness, simulation training, and rapid response to protect your brand – before, during, and after an issue.
Respectful engagement with Indigenous communities in Canada, led by Indigenous facilitators, grounded in Nibwaakaawin (wisdom) to build relationships, reduce uncertainty, and deliver better outcomes.
Public opinion research surveys, polling, message and concept testing, focus groups, and omnibus insights that inform strategy and sharpen lobbying influence
Since launching in 2004, Counsel Public Affairs has built lasting relationships with clients across Canada by delivering strategic, results-driven public affairs support. Organizations turn to us for our insight, and stay for our impact.
Our long-standing partnerships reflect our relentless commitment to excellence, integrity, and tailored solutions that meet the evolving needs of every client.
Public opinion research combines public opinion polls, omnibus survey questions, and focus groups to measure awareness, attitudes, and likely behaviors. For a public affairs agency, this evidence clarifies message frames, priority audiences, and timing. We turn findings into an action plan for government relations firms and communications teams so Government relations asks and media narratives align.
Use focus groups to explore “why” behind the numbers with language, motivations, and barriers. We often pair qual + quant: test messages in groups, then validate at scale with a survey.
These surveys capture sentiment among your own publics, understanding satisfaction, priorities, and willingness to act. They’re ideal for coalition-building, public engagement, and internal alignment before a public push.
We start with hypotheses, test frames quickly (omnibus or pulse), iterate creatives via focus groups, then validate with a public opinion research survey. Insights inform integrated campaign sequencing: earned media moments, digital buys, and Government relations meetings.
Yes. We field public opinion polls Canada-wide (national and provincial) and can include federal political poll items to track sentiment on issues, leaders, or proposals. We balance samples by province, language, age, and gender; oversample priority regions/ridings when needed.