Will Shelling
Account Director
wshelling@counselpa.com
778.991.4013
Expertise:
- Justice, Equity, Diversity, and Inclusion (also known as J.E.D.I.)
- Social Policy
- Intersectionality
- Civil Rights and Human Rights
- Policy Analysis
- Public Relations and Engagement
Will
Will (he/him) is a talented public affairs consultant who specialized in Indigenous affairs, climate change, technology, and Canadian culture. He has over six years of experience using a data and policy driven approach to deliver robust solutions for clients across British Columbia and federally.
Will has played crucial roles in major policy and program change federally. Will has helped coordinate federal government relations for several notable gender equity organizations, resulting in over $100 million given to the Women’s Program, a government program that addresses systemic change for women and girls. Will has executed successful government relations strategies resulting in major changes to the Greener Homes Program, for building low-to-middle-income housing in provinces like Alberta. His work with Counsel PA’s JEDI Practice has helped organizations with their equity, diversity, and inclusion policies and frameworks, along with designing curricula for a major crown corporation’s managerial training.
Additionally, Will has coordinated government relations for several key legislative priorities, such as Bill C-21 and Bill C-63. Will has also led various communications efforts for First Nations exercising their treaty rights on their lands. He has also advised and helped develop communications for national campaigns on supporting queer and transgender individuals.
Prior to joining Counsel, he worked at a leading justice, equity, diversity, and inclusion firm in Vancouver BC. He worked with large corporations, small non-profits, and small outfits to create strategic plans, compile and analyze large form data sets, and craft policy designed to make workplaces more inclusive for marginalized groups. He started out in government affairs while working at UBC’s student society, championing student issues like housing, climate, and affordability on various university committees and to all levels of government.
Will is a dedicated volunteer in his community, supporting the City of Vancouver on climate issues, advising communications for a local municipal party, and remaining involved in party politics. He is a board member for White Ribbon Canada, a national non-profit dedicated to ending gender-based violence by engaging men and boys.
Will holds a BA in Political Science, with a minor in International Relations from the University of British Columbia, and an MA in Public Policy and Global Affairs (MPPGA), specializing in human rights and social change at the University of British Columbia. Will has been featured on platforms such as Al-Jazeera, Vancouver Magazine, and Canada’s National Observer, on civil rights and social change topics.