Counsel Research
With governments, businesses and organizations planning for the post-COVID recovery, now is the time to learn what Canadians are thinking across a range of issues that affect their future.
Counsel Research’s differentiator is large sample polling at an affordable price. This lets us go deeper into the views of key groups of Canadians. Whether you are interested in swing voters, homeowners, or provincial samples, our bigger sample gives you better information at the local level – just the kind of vital information that decision-makers are looking for. Click here for more information.
What the Highly Valuable ‘Swing Voter’ is Thinking
Political leaders care how swing voters and regions react to issues. With a federal election anticipated later this year and an Ontario election potentially a year away, now is the time to find out the views of each party’s “next 10%” – the potential supporters who decide elections.
Ask Questions Nationally or Focus on a Region
Sometimes it is vital to get a national snapshot, sometimes a regional snapshot is required. What is the Greater Toronto Area thinking? Where is BC’s Lower Mainland leaning? Counsel can tailor your polling to the regions and ridings that matter to you – generating results that will help guide your strategy.
Focus on Specific Demographics
Counsel Research’s large sample sizes provides you with unparalleled insights into the opinions of the key demographics who decide elections. Knowing where seniors, millennials, women, or any other slice of the electorate stands on an issue is extremely valuable information when you’re building a government or public relations strategy or finding a targeted audience.
Led by Counsel’s David Murray, the Conservative Party of Canada’s 2019 election pollster.
He has an intimate understanding of how political leaders calculate their next moves, and the voter coalitions each party needs to persuade to achieve their electoral goals.
At Counsel, David focuses on federal government advocacy and expands Counsel’s suite of services to include public opinion research. He uses data to craft narratives that demonstrate how clients’ goals can empower decision makers to be successful.
For more information, please contact David Murray at 613.869.3894 or dmurray@counselpa.com