Counsel Research

With governments, businesses and organizations planning for the post-COVID recovery, now is the time to learn what Canadians are thinking across a range of issues that affect their future.

Counsel Research’s differentiator is large sample polling at an affordable price. This lets us go deeper into the views of key groups of Canadians. Whether you are interested in swing voters, homeowners, or provincial samples, our bigger sample gives you better information at the local level – just the kind of vital information that decision-makers are looking for. Click here for more information.

Latest Polling:

As Canada reopens after the COVID-19 pandemic, business as usual is a thing of the past. It’s a new world filled with opportunities, and the only way to understand those new opportunities is to talk to everyday Canadians from all walks of life. We polled 3,175 Canadians between June 1 and June 4, and asked for their opinions on politics and the issues everyone is talking about.

Click here for a brief presentation.

Click here for detailed results.

Led by Counsel’s David Murray, the Conservative Party of Canada’s 2019 election pollster.

He has an intimate understanding of how political leaders calculate their next moves, and the voter coalitions each party needs to persuade to achieve their electoral goals.

At Counsel, David focuses on federal government advocacy and expands Counsel’s suite of services to include public opinion research. He uses data to craft narratives that demonstrate how clients’ goals can empower decision makers to be successful.


For more information, please contact David Murray at 613.869.3894 or