June 30, 2022 – As Canadians prepare for barbeques and fireworks this long weekend, the pollsters at Counsel Public Affairs went into the field to find out how Canadians are feeling about both the Canadian flag and Canada Day itself this year.

The past several years have seen increased reckoning with racial discrimination and colonial injustice in Canadian society, including the discovery of unmarked graves which have brought to the forefront of public discourse the horrific abuses committed under the Indian Residential School system.

As this reckoning and reconciliation continues, there has been a growing debate over whether or not Canada Day festivities should be tempered with reflection, or even halted altogether.

In light of this conversation, Counsel’s pollsters asked Canadians whether Canada Day should be a day to celebrate our nation’s accomplishments, reflect on our shortcomings, or a mix of both. Nearly half (47%) of respondents felt that the nation should spend the day in both celebration and reflection, while 41% believed Canada Day was a day for celebrating with reflections on our shortcomings left for another day. Only 12% believed that Canada Day should be strictly for reflection.

Bar graph showing that 41% of Canadians said that Canada Day should be a day just to celebrate, 12% said it should be just for reflection on our nation's shortcomings, and 47% said it should be a day for both celebration and reflection.

Women are less likely than men to say Canada Day is exclusively for celebrating, and Canadians are less likely to believe Canada Day is exclusively for reflecting on shortcomings as they age. Among Indigenous respondents, the percentage of those who believe Canada Day should be solely for reflection jumped to 25%.

Similar demographic trends were seen when respondents were asked if they are proud to fly the Canadian flag. Overall, 76% of Canadian agreed they would be proud to fly the Canadian flag vs. just 14% who disagreed. Among Indigenous respondents, 59% agreed they are proud to fly the Canadian flag while 24% disagreed. Men and older Canadians were more likely to express pride in the flag.

“Our polling results show Canadians remain proud of their flag, and proud of their country despite, at the same time, expressing strong support for the need to reflect on our nation’s shortcomings,” said David Murray, Senior Manager, Federal Advocacy and Polling at Counsel.

Strong reactions also came when respondents were asked their thoughts on replacing the Canadian flag. Canadians were four times more likely to say that they want to keep the current flag (71%) than adopt a new one (17%), with 56% saying they strongly disagreed with the suggestion a new flag was needed and only 7% saying they strongly agreed.

It is interesting to note that there was no difference in expressed pride for the Canadian flag between those who supported this year’s Freedom Convoy and those who opposed it.

Explore the full results here.


For media inquiries or further discussion of our findings, contact:

Dorenda McNeil


Counsel surveyed 1,093 Canadian residents were surveyed between June 24th and
June 25th, 2022. We used the Lucid Exchange Platform as the sample provider, which blends a variety of partner panels. If the survey was a probability-based random sample of the same size, it would be considered accurate to +/- 3 nineteen times out of twenty.