Associate Vice President, Western Canada
- Advocacy Campaigns
- Small Business
- Red Tape Reduction
- Tax Policy
- Media & Social Media Engagement
Amber is a dynamic government relations and communications practitioner with a decade of experience in business advocacy at the federal, provincial and municipal levels.
Based in Calgary and servicing clients across the west, Amber knows how to bring people together and build coalitions. She has led industry-wide initiatives and helped clients develop positions and messages that resonate with decision-makers.
Before joining Counsel, Amber was the Canadian Federation of Independent Business, Director of Provincial Affairs for Alberta. In that role, she led campaigns to cut red tape, and empowered small businesses to grow their bottom line.
Her experience includes working for a federal Conservative cabinet minister, an Ontario Member of Provincial Parliament, and the national government relations advisor for the Juvenile Diabetes Research Foundation. She also worked for the Canadian Taxpayers’ Federation.
Amber holds a Bachelor of Arts degree from Western University and an executive MBA from Queen’s University with a specialization in marketing strategy. She has also completed an Executive Management ESG certificate program through the University of Calgary’s School of Public Policy.
Amber was elected by Conservative Party of Canada members as a National Councillor in March 2021.