Director, Western Canada
- Advocacy Campaigns
- Small Business
- Red Tape Reduction
- Tax Policy
- Media & Social Media Engagement
Amber is a dynamic government relations and communications practitioner with a decade of experience in business advocacy at the federal, provincial and municipal levels.
Before joining Counsel, Amber was the Canadian Federation of Independent Business, Director of Provincial Affairs for Alberta. In that role, she led province-wide campaigns to cut red tape, and empowered small businesses to grow their bottom line.
In crafting campaigns, Amber knows how to bring people together and build coalitions. She has led industry-wide initiatives and helped clients develop positions and messages that resonate with decision-makers.
Based in Calgary and servicing clients across the west, Amber is also a media commentator and appears in print, radio and television.
Her experience includes working for a federal Conservative cabinet minister, an Ontario Member of Provincial Parliament, and serving as the national government relations advisor for the Juvenile Diabetes Research Foundation. She also worked for the Canadian Taxpayers’ Federation.
Amber holds a Bachelor of Arts degree from Western University and an executive MBA from Queen’s University with a specialization in marketing strategy.