Counsel is pleased to announce the addition of Will Shelling to our team. Will joins as a Senior Consultant, supporting both our Western and Federal practices. 

Will is a talented strategist who uses his passion for intersectionality, data, and policy to come to robust solutions. He approaches clients with curiosity, using his lived, academic, and professional experiences to uniquely support their campaigns.  

“Will Shelling is an outstanding and exciting addition to the Counsel team and will bring a fresh perspective to our clients’ day-to-day needs in BC and at the federal level,” said Brad Lavigne, Partner and Western Practice Lead. 

Prior to joining Counsel, Will worked as an Equity Strategist at Bakau Consulting, a leading justice, equity, diversity, and inclusion firm in Vancouver, BC. At Bakau, Will created strategic plans, supported large-set data analysis, and wrote and crafted policies for clients ranging from government, to large corporations, to non-profits.  

Will honed his knowledge of political systems through working at UBC’s student society, supporting students and their families on issues of affordability and access to post-secondary education at all levels of government. Will has also sat on various committees for UBC on topics of EDI, affordability, and climate issues, bringing together stakeholders across Vancouver to support equitable outcomes. He is also involved in his community, with the City of Vancouver’s Climate Equity Working Group.  

Will has been featured on platforms such as Al-Jazeera, Vancouver Magazine, and Canada’s National Observer, on topics including civil rights and social change.  

Counsel is thrilled to welcome Will to our growing roster of consultants as the team continues to support our clients across the country. 

Established in 2004, Counsel has grown to become a national firm, with a team of over 25 consultants in Victoria, Vancouver, Calgary, Edmonton, Regina, Winnipeg, Toronto, and Ottawa. 

Counsel provides a full suite of services in national and provincial government relations and public affairs, including lobbying, crisis communications, strategic communications, media training, “PR4GR” campaigns and public opinion research.