Counsel’s Western Canada team is growing again.

Counsel Public Affairs is pleased to announce the addition of Leezann Freed-Lobchuk to its rapidly growing team of consultants. Based in Winnipeg, Leezann, joins Counsel as Account Director, Western Canada and will help clients succeed in Manitoba and throughout Western Canada.

“We are thrilled to welcome another strong, experienced addition to our outstanding Western Canadian team,” said Brad Lavigne, Partner and Western Practice Lead, “With more than a decade of experience in some of Western Canada’s highest-profile corporate, government, and non-profit institutions, including managing government relations for one of Canada’s largest health insurance companies, Leezann brings unique insight to support our clients throughout the West.”

Leezann joins Counsel after five years at Canada Life Assurance Co., serving most recently in the role of Director, Industry Affairs and Government Relations. As the national lead on health files, she helped industry reach consensus on key issues, coordinating campaigns and building relationships to advocate successfully with Ottawa and provincial governments.

Prior to joining Canada Life, Leezann spent years working in governments in Manitoba and Alberta. With experience in the civil service and as a senior political staffer, she knows the dynamics of government from behind-the-scenes. Leezann has worked on projects ranging from education reform to financial regulation to improved access to healthcare. In Ministers’ offices, she developed and executed communication and stakeholder outreach plans, and as an Issues Manager for the Premier’s office, she anticipated and addressed key emerging risks.

Leezann is committed to social justice and has also worked with non-profits, tackling urgent social issues with innovative community-based responses.

Counsel is excited to welcome Leezann to its rapidly growing team.