Big challenges and opportunities need a strategy to match.
That’s why an integrated strategic communications and government relations campaign may be the right choice to make sure your messages are impacting and influencing the decision-makers that matter most.
We do public relations campaigns differently at Counsel. We holistically integrate strategic communications with government relations to make sure we’re creating awareness, momentum and support for your goals.
We call it PR 4 GR.
PR 4 GR is a four-pillared approach with a proven track record of amplifying your message and delivering it to key government targets so that you can achieve your objectives.
With more than a decade of carefully-honed experience, we have it down to a science.
INTEGRATION
We bring government relations and strategic communications together to tackle challenges and opportunities holistically. Shaping public opinion and government perception requires a strategy that strongly integrates both. We bring together our GR and strategic communications teams at the outset of our work with you to make the strongest impact possible.
INFLUENCE
We understand the pressure points that will influence government decision-makers. We’ll craft narratives and messages to help move target audiences towards your goals. Whether it’s a front-page story in a national newspaper, or mobilizing grassroots supporters through social media, we’ll deploy your story to enhance the impact of your government relations efforts with tactics that reach the right audience at the right time to maximize your influence.
EXECUTION
We understand the unique environment of political decision making and how to impact politicians and decision makers in government – and we create and execute integrated plans to make that happen. We provide end-to-end campaign management and oversight that constantly keeps strategic communications in harmony with government relations, while remaining nimble and responsive to changes in the environment.
ACTIVATION
PR 4 GR campaigns engage and activate stakeholders, influencers, activists, and the general public in support of your goals. Strategically building and deploying grassroots support can increase pressure on government to align with your cause.
SUCCESS STORIES
Air Canada Pilots Association
The Air Canada Pilots Association (ACPA) retained Counsel to create an integrated government relations and public relations strategy to ensure that outdated federal regulations negatively impacting the day-to-day work of pilots were amended to align with current international standards.
Ontario Real Estate Association
With a review of the Municipal Act on the horizon and the Minister of Municipal Affairs and Housing publicly discussing a change to allow any municipality to impose an additional land transfer tax on home purchases (as only Toronto has the right to do currently), the Ontario Real Estate Association engaged Counsel to provide strategic advice, direct advocacy, and support messaging and material development to stop the tax from moving forward.
Conceivable Dreams
Counsel was hired by a pharmaceutical manufacturer and an advocacy organization for families with infertility challenges, Conceivable Dreams, to help secure Ontario government funding for in vitro fertilization (IVF) for couples who wanted to become parents but couldn’t due to infertility. The challenge was to obtain a commitment to a new funding program despite the province’s current financial pressures.