Counsel Research
Inform your government relations, communications, and campaign strategy with public opinion research.
Whether you’re engaging the federal, provincial, or municipal governments, be sure that your strategy is well-informed by your audiences’ latest thinking. Counsel will tailor an opinion research survey that will provide insight into how best to position your issue with decision-makers.
What the Highly Valuable ‘Swing Voter’ is Thinking
Political leaders care how swing voters and regions react to issues. With a federal election anticipated later this year and an Ontario election potentially a year away, now is the time to find out the views of each party’s “next 10%” – the potential supporters who decide elections.
Ask Questions Nationally or Focus on a Region
Sometimes it is vital to get a national snapshot, sometimes a regional snapshot is required. What is the Greater Toronto Area thinking? Where is BC’s Lower Mainland leaning? Counsel can tailor your polling to the regions and ridings that matter to you – generating results that will help guide your strategy.
Focus on Specific Demographics
Counsel Research’s large sample sizes provides you with unparalleled insights into the opinions of the key demographics who decide elections. Knowing where seniors, millennials, women, or any other slice of the electorate stands on an issue is extremely valuable information when you’re building a government or public relations strategy or finding a targeted audience.